January 22, 2020
Do you know there are 10 awesome ways a professional website will grow your business? Yes, there are that many! If you’ve been on the fence about whether a professional website is your next big investment, then let me convince why you should bite the bullet and start growing your business with a professional website.
Let me tell you exactly how to do that. With a professional website you…
A website proves your business is legitimate. In this modern day, people are more likely to expect a credible business to have an online presence. Unfortunately, throwing together any old website just won’t work. The fact of the matter is: professionalism is key. If you don’t have a professionally designed website, it will be that much harder to evoke trust from your ideal customers. And we want them to trust us, right? Whether you offer products and/or services, your audience wants evidence that you care, that you can be trusted, and that it looks like you are running a real operation. A professional website will show your audience this!
We all know SEO can be a powerful tool used to grow online businesses. When implemented correctly, great SEO can be a huge driver of traffic to your site. SEO puts your website on Google – which means you are searchable. If you are searchable, your website is clickable. See the pattern? Once your target audience clicks through, a professional looking webpage is going to increase your client-conversion odds.
Higher traffic to your website + a killer, professionally made website = increased sales.
With a website, you have full control over the content you present to your audience. Being able to introduce yourself and describe what you do in your own words can be a powerful marketing tool and resonate directly with your ideal customer. Not only will your content deliver greater clarity of your product or service, but through your website, you can help guide your ideal audience towards you rather than your competitor. A professionally designed website is a great way to convey who you and your brand are!
A professional website is a powerful facilitator for effective communication between you and your target audience. What do I mean? Through your website, you are able to talk directly to your ideal clients. When we talk to ideal clients in person, we usually try and dress a little more professionally, right? This same concept should be applied to your website’s communication!
Communication can be newsletters, emails, upcoming events, workshops, videos, podcasts, webinars, special promotions, blog posts (hello!), and introducing new or updating old products and services. Make them look professional on your website! The more you can communicate, the more you build your reach and the more your business grows.
Relying on social media to speak to your audience is a huge gamble. You never know when there could be an outage *cough* last week *cough* and your audience reach disappears. That’s scary. I staunchly believe that ‘paying rent’ for a website is your full-proof way to establish and maintain your own online space. This means that you own everything that is on your website and you have the final say on what, when and how your information is shared. Websites are by far the most powerful platform to reliably grow your business.
A website is a fantastic way to display your work. This is your space to demonstrate your skills, past projects, portfolios, and show your expertise in your field. Having a professional website will allow your portfolio to dazzle your target audience and effectively convert visitors to clients.
Having a website that is made public to the entire world can be a little intimidating. Not only do you have competitors out there, but you likely have a continuous stream of people hopping onto your site. How do we keep our audiences coming back for more? I don’t know about you, but I like to keep things fresh for my audience. Having a professional website is a great way to help you stay on top of your creative output by producing new and interesting content.
Nothing is worse than going to your favorite store when it’s closed. With a website, your business can be open 24/7. No matter where your audience is, (or where you are, for that matter) they can contact you, sign up for products, schedule appointments, purchase directly from you or ask for inquiries. You couldn’t do all that while you were sleeping without a website, am I right?
While it is an investment to have a professional website created, the ROI is enormous and makes it completely worth it. And I am not just being a little biased here. I’ve seen it work. If you want to know exactly why your website should be your next big investment, read my blog about it!
First of all, your professionally designed website serves as an effective brand awareness tool for your business. This alone can be a constant revenue generator. Also, once you have a beautifully designed website created by a professional in the field, your site won’t need frequent major changes, just maintenance. This means that the smaller, inevitable changes to your content can be easily done by you going forward – which is a huge money saver. There should be no need to outsource and pay for major updates. If you find the right designer, that is!
For a few of the reasons listed above, having a website allows you to continuously network. Not only can you share your professional website on job applications, with peers at organizations, in follow-up emails or in your email signature – but you can also include it on your business card and share at in-person events. This allows your audience to look you up after the occasion and reach out to you for business. If you are constantly sending people to it, you’ll definitely want your website space to be as professional looking as possible.
Long story short: a professional website is what stands between your business and a bad impression from your potential client. I’ve seen this happen and it’s not good. 38% of people will stop engaging with a website if the content or layout is unattractive. And I don’t want that to happen to you!
Really think hard if you can achieve these 10 steps without having a professional website. Your website is your online home. Just like your physical home, you want it to look good, right? If you are ready to dive in – I am here for you!
Hello! Amber Hukari Creative is a boutique agency that specializes in design, branding and social media growth for lifestyle brands and female entrepreneurs. I strive to make you and your business sparkle online! From branding development, graphic and web design, and social media growth and strategy…I’ve got you covered!